Surge Online with our Google Ads Agency

This is a very common question. And there’s no one answer to it, as it depends on many other factors. The minimum amount of money you should spend on Google Ads depends on three things: your goals, the number of keywords you want to target and the competition level in those categories.

For example, if your goal is to get more traffic from Google Ads, then the minimum amount of money you should spend will be based on how much each visitor costs you (CPA). If that number is too high and you can’t manage to lower it because of high competition or other reasons, then you won’t be able to make any profit with Google Ads.

The way the system works is pretty straightforward: a user types a search term into the Google Search bar, which then displays relevant results. The ads on those pages are based on keywords related to the user’s query, so if you’re looking for information about hotels in Middlesbrough and type “hotels Middlesbrough” into the search bar, you’ll see an ad from a hotel in Middlesbrough, England.

Google Search Network ads show up in several places outside of Google Search results—in image searches (which have increased by 150%), YouTube videos, Gmail messages and more.

Google Shopping is a search feature that helps retailers sell products through search results. In Google’s words, Google Shopping “makes the world your storefront.” Retailers that use the platform gain access to the search giant’s enormous user base, potentially enhancing their sales.

Google Shopping works by providing product listings, product information and price and availability of products that are connected to online retailers. Google Shopping also works as an intermediary between online retailers and Google’s massive user base, which includes people who are looking for items to buy as well as those who have already made purchases.

Google provides businesses with an opportunity to advertise on websites that are a part of the Google Display Network. The Google Display Network reaches over 2 million websites. These sites can range from niche sites like Reddit to major publications like The Guardian. Advertising agencies like us can create display ads in the form of banner ads, skyscrapers, posters, animated gifs and rich media ads. Rich media ads allow advertisers to collect information about their users and then try to draw correlations between various demographic categories and actions that they take while interacting with their advertisements. Google allows advertisers to target their advertisements based on a variety of different criteria including gender, age, interests, specific websites, and geographic location. Advertisers are able to set a daily budget and have full control over their ad’s performance.

Depending on the goals/KPIs of your business, as well as the type of business you have, a Google ads campaign can be tailored to fit many directions. The key is to first determine what kind of Google ads campaign will be best suited to your business. For example, if you have an eCommerce business, we can develop a Google Shopping campaign that increases the visibility of your products, or we can target specific customer segments that you want to reach. If you’re looking for lead generation, we can develop a PPC campaign that targets keywords related to your industry.

With so many options, it’s important to establish the goals of your brand in order to know which Google ads campaign will work best for you. If you want to improve lead generation, brand awareness and conversions. Our marketing specialists will collaborate with you to understand the key messaging for your campaign, who your target audience is and what they want from your business. Based on this information we will create an optimised campaign that will aim to increase your return on investment.

Google’s Quality Score is a rating of the relevance of your ads, based on click-through rate (CTR), ad and keyword relevance, landing page quality, and account performance. If you use misleading information in your ads or have poor on-page content that isn’t optimised for the targeted keywords, you damage your Quality Score. A low score means that Google is more likely to place competing ads above yours. By having an optimised Quality Score, your business will be able to make a higher return on investment.

Google Analytics 4 (GA4) is a major upgrade of Google’s web analytics tool, which helps businesses measure and improve their website performance. The redesigned interface and reporting tools make GA4 easier to use than earlier versions.

Google Analytics 4 offers a next-generation approach to privacy-first tracking, x-channel measurement and AI-based predictive data all at once. It boasts extensive cross-platform tracking capabilities, predictive insights, and a slew of other features that help businesses track website data and the engagement of customers throughout their entire journey.

For more information on Google Analytics 4 and its updated features and changes, check out our comprehensive blog here.

To get the most out of your advertising campaign on YouTube, it’s important to determine what type of ads you want to run. There are six different types of ad campaigns available to maximise your reach and engagement with YouTube users:

Skippable in-stream ads: Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. After 5 seconds, viewers can skip the in-stream ad and continue watching the video.

Non-skippable in-stream ads: Non-skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. Viewers don’t have the option to skip the ad.

Bumper ads: Bumper ads are short video advertisements designed to let businesses reach more customers and increase awareness with short, memorable messages. By using videos of 6 seconds or less, bumper ads allow you to provide a minimal impact on your viewers’ experience while communicating your brand message.

In-feed video ads: In-feed video ads place your brand, product or service alongside YouTube content that is likely to be viewed by your target audience. In-feed ads appear when users search for videos on YouTube, in the watch next column of videos on the YouTube app and in the Home feed.

Masthead ads: YouTube Masthead is a native video-based ad format that appears in the YouTube Home feed across all devices. It can be used to showcase your brand, product or service, and it is ideal for people who want to:

Responsive display ads: Google’s responsive display ads allow you to upload assets (images, headlines, logos, videos and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube and Gmail. These ads can be used in display campaigns.

Both Search Engine Optimisation (SEO) and Google Ads are viable methods of increasing website traffic and delivering qualified leads, but there are specific instances where one will work more effectively than the other.

Search Engine Optimisation (SEO) is a longer-term strategy that involves a series of techniques, including on-page and off-page optimisation, technical optimisation, and marketing techniques to increase your website’s rankings on Google. On-page SEO includes techniques such as creating relevant and keyword-rich content for potential customers, while off-page SEO includes techniques such as link-building and public relations.

Google Ads is a cost-effective and fast way to market your business online and drive traffic to your website, this is done by creating text and display ads that appear on Google search results and other websites across the web. With Google Ads, you have a lot of control over your ads, including location, device, audience and more. It also allows you to run multiple campaigns at the same time for maximum exposure.

While both strategies are effective in driving traffic to your website, Google Ads has the benefit over SEO in terms of its ability to reach people at the exact moment they are looking for a product or service like yours.

When a website has high search engine optimisation (SEO), Google Ads campaigns will be more successful because the advertisement will be surrounded by organic results that exist around it. This means that even if someone doesn’t click on the advertisement, they may still see your business organically through other links and click on it.

The best way to use both is by optimising the Search Engine Optimisation (SEO) of your website and creating Google Ads campaigns that complement each other. If you only use Google Ads on a poor website, your performance will be diluted. By using both strategies together, you can achieve better results at a lower cost.