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The secrets to successful logo design

Posted: November 28th 2016

Designing a logo that suits your business isn’t always easy. You might have an idea of how you want to visually represent your company, but compiling those thoughts into one small graphic can be quite a challenge. You need to remember that it’s going to be many people’s first introduction to you, and once you’re recognised for your logo, there’s no going back. Take on board these few secrets to logo success though, and you’ll be able to come up with a design that is snappy, unique and effective.

Keep it simple

The world’s most successful logos all have something in common: they’re simple. Simplicity is key when you’re representing your business. Think of massively recognisable logos like Apple, McDonald’s, Nike and Pepsi. They are extremely minimalistic. Even so, they’re iconic and they make an impact. If you aim for a similar concept – something bold and attention-grabbing but not over-the-top – you’ll be likely to make a more lasting impression on potential customers.

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Make sure it’s versatile

Your logo represents your brand in many different places: letterheads, websites, billboards, newspapers, social media platforms and flyers to name just a few examples. It is likely to be printed in a completely different size every time it’s used – this is why it needs to be versatile. Your logo must adapt to different formats easily as well as still looking vibrant if it is printed in black and white. We would advise speaking to your designers about which colours will stay bold and defined when printed in monochrome and adapt well no matter what size it is.

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Make it memorable

If you want to make a real impact on your audience, you need something that’s easy to remember and that really stands out from other brands. Individuality will get you far in business, so try to think outside the box. Many companies like to integrate the theme of their business into their logo or put a clever spin on it and incorporate their name, because it’s one thing for a person to recognise a logo they’ve seen in the past but another thing to actually pair it up with the company it represents.

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Do you need some advice about your company logo? If so, contact our team today. Our graphic designers will be happy to talk you through any queries you may have and design you a logo that will help your business Surge!

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