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Xscape is a family entertainment brand with two destinations: one in Castleford and one in Milton Keynes. We have acted as an extended arm of the marketing team for both sites since we they joined us for marketing services at the start of 2017. We run SEO, PPC and social media campaigns for Xscape and we just love working with such a fun and unique client.

We spend approximately 12 hours each month working on SEO campaigns for Xscape Yorkshire and Milton Keynes. Over the years, we have built up a solid campaign and improved many rankings positions by carrying out both on and off-site techniques. Social media offers some fantastic opportunities for a company like Xscape. It gives us a chance to be creative and test a range of audiences and ad optimisations. We have grown Xscape’s social media presence year on year, having driven over 40,000 users to the websites from social throughout 2019.

As well as SEO and social media, we carry out regular search and display campaigns for Xscape. Some of these are regular campaigns and some we create seasonally. Both campaign types are effective and are huge drivers of traffic to the Xscape websites.

We started our digital journey with Surge in 2017 to assist with web visitation and social media management. Since working with the team we have seen a fantastic uplift in website visitors year on year, and our social media platforms are performing better than ever. They are highly knowledgeable in their field and explain the realms of digital marketing in a way that is simple to understand. Jade Elliott, Marketing Manager at Xscape Yorkshire

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