Oil NRG is one of the top distributors of oil in the North East of England. They’ve grown exponentially since 2007, having the ability to distribute to commercial, domestic and agricultural industries which therefore demanded an intelligent brochure website for their operations. As Interfuels is their partner company, we also designed and developed a brochure website for them in the years after.
Oil NRG’s website was built to generate leads for domestic and commercial heating oil, as well as other fuels. The website integrates their fuel quotation system so customers can get a quote directly through their site. Additionally, we built a bespoke rate calculator for their fixed rate Fuel Cards. These systems were also included in their sister site - Interfuels.
We took on Oil NRG’s PPC to push their newly built website back in May 2017. Since then, their PPC campaigns have had 13,760 quote conversions and 482,704 impressions. From the launch of Interfuel’s first PPC campaign by us in February 2019, they’ve had 1,888 goal completions from paid traffic, 32,502 clicks and 4,777,875 impressions.