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Hill House Farm Cottages

Hill House Farm Cottages is a family-run business based in North Yorkshire offering getaways in four beautiful holiday cottages. Our journey with Hill House Farm Cottages started when we created a PPC campaign to help generate more booking enquiries. Since then, we have given support with social media work, built a bespoke availability calendar, updated their logo and provided various printed marketing materials.

We initially created a PPC campaign to help drive people to the website who were actively looking for cottages like the ones at Hill House Farm. We have continuously refined this campaign and currently have a high click-through rate of almost 7%, and the ads generate an average of 20 enquiries each month. Before the campaign, there were very few enquiries at all coming through the website.

Social media is an equally effective way of marketing this kind of business, with a particular focus on brand awareness. We decided to put together a social media campaign in the run-up to Christmas focusing on Christmas Hampers which were free to any visitors throughout December. This campaign had a budget of £70 and ran for two weeks, generating 36 booking enquiries.

The Hill House Farm Cottages logo didn’t quite reflect the company when we began working on our marketing campaigns. Jane, who owns the cottages, was unhappy with it and asked us if we could create a redesign. We did so, designing a delicate yet memorable logo that was fitting for somewhere so cosy and quirky. Following this lovely new logo, we also designed some leaflets, bookmarks, gift vouchers, business cards and pens for the cottages.

I’m over the moon with the designs the guys at Surge have created for our cottages. The new logo reflects the business perfectly and the designers were lovely to work with. I’ve had some amazing feedback about my business cards, bookmarks, leaflets, pens and vouchers. Since working on social media and PPC campaigns, we’ve seen plenty of enquiries come through the website. Sophie is a dream to work with, answering any of my questions and making helpful recommendations to improve our website. Thank you! Jane Barrett, Owner of Hill House Farm Cottages

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