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Onsite Optimisation Guide

Posted: February 1st 2017

landing-page-1586552We’ve put together three tips to get your website pages into shape so search engines, such as Google, can crawl each page within your website and get a feel for what each page is about. The tips below will help you get your website optimised correctly for onsite purposes which will ultimately contribute to increasing your page rankings.

Tip 1 – Page Title Optimisation

Your page title tag is one of the most important attributes to use in onsite optimisation. Title tags have been around since websites first existed and they should be optimised individually. No two pages should have the same page title as this would result in having duplicate page titles, something Google doesn’t agree with.

It is recommended that page titles are kept to a maximum of 60 characters in length - if you have page titles anything longer than this then an ellipsis (…) will appear, which means your page title is too long and search engine bots can’t see past the ellipsis and therefore can’t get a full understanding of what your page title is saying. When writing page titles, you should have your target keyword at the front of the title followed by your business name, for example, a suitable page title for us is something like: ‘Web Design and SEO Middlesbrough | Surge Marketing Solutions’.

website-454460 Tip 2 – URL Slugs

URL slugs are what you type into directly access a website or a page within a website. Optimising URL slugs is not a hard thing to do but it is an important aspect of onsite optimisation. When you are optimising URL slugs, you should try and match keywords with relevant URL slugs, so when URL slugs are picked up by search engines this will help search engines bots get a further understanding of what the deeper web page is going to be about. An example of optimising URL slugs is: https://www.surgemarketingsolutions.co.uk/responsive-website-design/. This is because ‘responsive website design’ is a focus keyword for this page.

Tip 3 – Internal Linking

Internal linking is about getting your webpages linked within your website to improve navigation. This helps your website to be crawled by search engine bots as they can jump from page to page whilst crawling page content. It can also give search engine bots a further understanding of which pages are relevant to one another within a website. You can interlink pages yourself within your website content editor.

If you would like us to review your website to see if it is correctly optimised, please don’t hesitate to contact us and see how we can help!

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