The Process of Getting a Website... With a Magical Twist! | Surge Marketing Solutions
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1. The Beginning

At the very beginning of any web design process, you need to establish what you really want to get from the web and how you want to do it. In terms of websites, this could be that you currently have a website but it is outdated and not mobile friendly or you are a company looking for a brand new website. The goal at this stage is to speak to a professional who can help you. A help companion, essentially – just like Baymax from Big Hero 6. Baymax was built to be a personal health companion, just as you should look for a personal help companion when it comes to online marketing and website development!


2. The Design Brief (Mr. Potato Head stage)

Once you have established how your web developer can help you, you should look at setting up a detailed design brief to guide them. This is so that your web designer can establish the look and feel of your website, the colours you would like to use and the different blocks you would like (e.g. image slider, service boxes, video capability). All of these bits and pieces are vital in ensuring that your website is fully functional. Just as Mr. Potato Head needs all of his parts in order to function properly, the design brief gives your designers an idea of the parts you need to make your website look great and function perfectly.


3. The Design Stage

Once you have confirmed your design brief, your designer should then go away and create a homepage design for you to look over, perhaps on a program like Photoshop. Once you have had a look over the design to see if there is anything you would like to change and decided on a design you are happy with, your designer can then create a sub page design and go through the same process. Once you are certain that everything is perfect, your designer can start building the website and you’ll be as happy as Olaf is when he sees summer.

4. Website Build

The next stage of the process is the website build. At this point, your developers should go off and start coding the layout and the website functionality in order to make your website design a reality. It is important that your website is built in a responsive design, meaning that it will respond to the shape and size of any device that it is being viewed on. During this stage, your developers will most probably be very busy working on the site, so there is not normally much interaction between you and your developers until they are much further on in the development. In essence, our developers are like Marlin from Finding Nemo when he goes off in the big blue sea to search for his son – at the beginning, he is alone for a while.


5. Post-build

Once the website build is finished, everything works as it should and it is all responsive, you should hear from your designer (cue Marlin’s good friend Dory) to discuss any questions you have about your new website. As you will be back in full contact with the developers, Marlin now has his travel companion, Dory, along for the journey. Any content then just needs to be added onto your site along with any relevant images. It may take a little bit of time, but it will be worth it in the end and there is always the option of speaking to a professional content writer if you’re too busy!

6. Website Training

If your chosen web designer provides website training, we strongly advise you go along for a session! Going through your website and learning how to add content, images, pages, change their passwords, add users etc. is a great way to get your head around the website’s CMS (Content Managing System). It’s just like when Mike Wazowski wants to learn to be a scarer in Monsters University! If you want to feel empowered and strong in the knowledge of your brand new sales tool, having a training session is beneficial. You should be feeling like Mike did when he finally made it to Monsters Inc! (Please note, we do not have scare experience as we are all super friendly here, but we will help you to become a master at your website!)


7. Website Live

Once all of the content has been uploaded and you are ready for your website to go live, you need to work with your developers and take the required steps to make sure everything is done correctly from here. For example, if you currently have a website with another company, your developer will need to take care of the domain exchange. Once everything is good to go, it usually takes around four hours and then the website will be live and is ready to be unleashed into the world just as Walt Disney released magic into the world when he created Mickey Mouse. Decades of magic have resulted from something that all started with a mouse, just as you should aim to get years of sales from something that all starts with a meeting to discover how you can get more from the web with the help of a designer or two.


8. Aftercare

Just because the job is done on the website project, it does not mean that you should be left helpless should anything confuse you. You need a developer who is reliable and knowledgeable, just like Pascal, Rapunzel’s trusty and loyal chameleon companion from Tangled. A good designer won’t just build a website, they will build a relationship too, so choose carefully when deciding which web designer or developer to go with.


So there you have it, a website building process that will work every time. The definition in the dictionary of process is this: A series of actions or steps taken in order to achieve a particular end. The only end business owners want to achieve from their website is to generate more work, and with the perfect website, you can do just that!

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