If you’re managing a restaurant, you need to organise your staff and supervise every aspect of its coordination.
You’ll need to make sure it’s running smoothly and that you’re giving your guests the best possible experience so that they return in the future. The manager of a football team would need to possess some similar qualities. They need the drive and tactical thinking skills to make sure they always achieve the best result for their club. In return, they’ll climb higher up the league table and keep their fans happy. Why should a social media manager be any different? With a clear vision of who you want your business to speak to, what you hope to achieve from your social media activity and how you plan to get there week by week, you’ll have a much better chance of growing your business online.
Organisation is key
If you allocate some time at the beginning of each week to sketch out a plan of what you want to post on which social media platforms, you won’t run short of interesting content to share and it will subsequently save you plenty of time to focus on other aspects of your business’ marketing. Depending on which platforms you use, you could plan to share blogs you’ve written, articles you think would be helpful to your audience, videos or little anecdotes about your industry. This plan doesn’t have to be concrete because social media is forever changing, so something interesting could crop up at any given point. You need to keep a ‘live’ feel to your social media account, so if you have some news that you feel you should share but that isn’t on your schedule, by all means – share it! If you have the basis of a plan, though, you’ll always have something compelling for your followers to interact with should nothing new emerge.
Do your research
It is important that you know what your audience likes to see on social media. Every business is unique, therefore so is every audience. Do your followers like to watch amusing videos? Do they like to read lengthy, informative blog posts? What about punchy infographics? Once you’ve done your research on what kind of content you should be posting, along with the kind of content your competitors are sharing, planning your content will come much more easily. When you’ve got into the flow of posting relevant content, you can find out more about how your posts perform through analytics. For example, Facebook Analytics allows you to see how many people your posts have reached, how many people have liked and commented on them, how many people have viewed your Facebook page through them and much more. This is a really helpful tool when it comes to testing out new kinds of content for your audience.
There’s a reason social media is called ‘social’ media. If you want to come across as a genuine and approachable business, you’ve got to respond to your followers. At the end of the day, they’re the reason why you’re making an effort online in the first place. Whether you respond with a comment, a direct message or a simple ‘like’ if that’s all it requires, show some acknowledgement when a potential customer takes the time to interact with you. It might just be the difference between them choosing your services over a competitor’s.
A summary from the expert
James Lane, a social media expert at HypeStar, also agrees a social media manager needs to be organised and alert when it comes to their accounts. He says, “Having a clear view, not only on what you’re going to say, but how you’re going to say it – and perhaps more importantly, why you’re going to say it – is of the utmost importance. We need to be clear on what we’re trying to achieve (what the conversion is), how we’re going to affect that change (call to action) and why (is our message value-add and on-brand). “Once we have this high-level view, we can use it to plan our larger marketing efforts around it – and increase our effectiveness. We’re aiming to take our followers on a journey – a journey in which we solve a problem they have. Starting that journey without a map is going to make it a heck of a lot harder. “But sending content out is only a part of the challenge. Social media users don’t want to be talked AT, they want to have conversations WITH brands. Monitoring, listening and engaging is absolutely critical to a business’ success on social – it would be a huge missed opportunity to not listen to your audience – they are, after all, why we’re doing all this.”
If you’re unsure about your social media management, contact us today and see how we can help your business Surge!
Posted on:November 1st, 2016
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