Meta Tags – The Title Tag:
Google allows for around 60 to 70 characters in your page title. This depends on the width of the individual letters and how many spaces you have. It really works on pixels… if your character limit goes over the amount of pixel width allowed then Google will clip the end of your title in the SERPS. So it really depends on the page you are optimising. If you have lots of keywords you’re trying to optimise for, all on one page like your homepage then I wouldn’t use anything, just a space as this allows you to get more text into your title. I don’t recommend having lots of keywords for the same page though as this will look like spamming and will water down your pages onsite SEO. Try making a page of each search term you want to push then you won’t have to cram loads of keywords in your title and in this case I would use pipes. e.g: Keyword in location | company name I say to use pipes only because I see others do it that way and it looks nicer (might draw more attention on the SERPS) I normally put my keyword in the title first and then the company name just in-case Google cuts it off before I get my all-important keyword in.
Meta descriptions are not an exact science. Google will cut a meta description at 140 characters depending on each characters pixel width. Using UPPERCASE letters will dramatically decrease the amount of characters you will be able to fit in your Meta description. Some say you should only use 140 characters but others say you can get away with more. Here is an example Meta description with 211 characters and an explanation of how Google might handle this: Example Meta description: “Writing your meta description can be easy when you know how the SEO rules work! Find out more about how to write your meta descriptions by booking a meeting with Chris at Surge Marketing Solutions Middlesbrough.” With the above description being over 140 characters Google will definitely cut it but how will it cut it and will it be cut at different places depending on the search term? Yes that’s how it’s looking! If a user searches for a national term like “how to write your meta descriptions” Google will be likely to cut the description like this “Writing your meta description can be easy when you know how the SEO rules work! Find out more about how to write your meta descriptions…” But if the search term had an area on the end making it a local search term like “SEO Middlesbrough” Google will be more likely to cut the description like this: “Writing your meta description can be easy when you know how the SEO rules work! … Chris at Surge Marketing Solutions Middlesbrough.” Here at Surge, we have seen this happen a few times with long meta descriptions. I would say it’s best to fill your meta description to be around 220 characters making sure you always finish on a sentence that has a location so that your page is more likely to rank for a more broad variety of search terms. If you have an enquiry or require any further information please don’t hesitate to contact us.
Count number of characters in your text:
You can use this nice tool to test how long your your titles and descriptions are.
Posted on:February 8th, 2016
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