As we’re all aware, the history of the web is a relatively short one. Even so, it has gone through a rapid succession of changes in the past couple of decades. The internet can be accessed from just about anywhere in this day and age. With this in mind, it’s no surprise that over half of all web traffic worldwide in 2018 came from mobile devices. It’s vital that web designers and developers consider the overall look and functionality of a website wherever it may be viewed before they even begin a project. We build all our websites to be responsive, meaning they are able to adapt as they need to in order to allow for the best possible user experience. Some are under the misconception, however, that they need a separate site for mobile devices and desktops. We’ve taken the time to explore the differences…
There are still many companies with a separate website for anyone looking for their services on a mobile device. A mobile version of a website can be hosted on separate URLs, such as a mobile sub-domain (m.example.com), a separate mobile domain (example.mobi) or even a sub-folder of the main site (example.com/mobile). In order to maintain the same rankings as your desktop site, and keep consistency for users, the mobile version of a site should have all the same content as its desktop equivalent. This means a whole lot of maintenance work, making things much harder than they need to be! Opening your mind to other solutions will not only save you time, but also make your website easier to maintain. It can offer an improved viewing experience for your customers, which ultimately means more conversions and a better brand image.
Responsive websites deliver the same code to the browser on a single URL for each page, regardless of device. The design adjusts the display in a manner to fit the many varying display sizes available. Because you’re delivering the same page to all devices, responsive design is easy to maintain and less complicated in terms of configuration for search engines. It’s a no-brainer that having a responsive website is much more efficient than creating a separate site for mobile devices. It’s easier to manage, much more professional and praised by Google. If you’re not one of the many businesses turning away from multi-sites and focusing their efforts on one responsive website, what are you waiting for?
It is no secret that Google have always recommended responsive design in their mobile documentation. Recently, John Mueller, Google’s Senior Webmaster Trends Analyst, publicly declared his recommendation that sites still running a separate mobile URL should work on moving those implementations to a responsive website design. John stated that having separate URLs makes everything much harder than it needs to be – and he is right. You can find John’s insights here.
What are you waiting for? If you currently have separate URLs for desktop and mobile devices, it’s time to combine the two. Responsive websites are now known to be best practice in the web world, and it’s clear to see why. It will help both you and your web users have the most positive experience on your website. You will save yourself time and money in the long run, be able to run more effective marketing campaigns (including Google Ads and SEO campaigns) and provide an optimal experience for your customers. If you’d like some guidance on a new website, please feel free to get in touch with our helpful team. We’d be more than happy to review your current site for free and help your business Surge online!
Posted on:March 19th, 2019
Return to News Page