One of the Biggest Technology Deals in History: Microsoft Buys LinkedIn | Surge Marketing Solutions
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Take the world’s largest and most successful professional networking site and the world’s most famous, leading software brand, put them together and what have you got?

One of the biggest, most expensive and influential technology deals ever to be made. Yes, that’s right – Microsoft are buying LinkedIn for no less than $26 billion in the most important contract in the company’s history. On 13th June 2016, Microsoft announced the news via their website and sent LinkedIn’s share price rocketing by almost 50 percent.

So what will this mean for LinkedIn?

This joining of businesses is a huge movement, but LinkedIn has promised to retain its distinct brand and its thriving culture that members all over the world have grown to know and love. So if you’re an avid user, you’ve got nothing to worry about! As a community with 433 million members worldwide, joining up with Microsoft can only be a step in the right direction for LinkedIn and they’re certainly showing no signs of slowing down.

Microsoft’s CEO, Satya Nadella, has vocalised his plans for the two companies working together on various projects – Office 365 in particular. Despite the deal, LinkedIn will keep Jeff Weiner in his role as CEO of the company; he will just be reporting to Microsoft’s CEO, Nadella.

What have they said?

On the announcement of the deal, Weiner, CEO of LinkedIn, said: “Just as we have changed the way the world connects to opportunity, this relationship with Microsoft, and the combination of their cloud and LinkedIn’s network, now gives us a chance to also change the way the world works.” Nadella, Microsoft’s CEO, said: “The LinkedIn team has grown a fantastic business centered on connecting the world’s professionals. Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.”

Overall, it seems like a bold but exciting movement for both LinkedIn and Microsoft. After all, as two of the largest companies in the world, working hand-in-hand is sure to have its benefits. What are your thoughts on the deal?

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