Launching a startup business is hectic. There’s so much to think about and digital marketing might not necessarily be at the top of your busy to-do list.
However, it’s undoubtedly one of the most important aspects of your business to consider – especially whilst we’re going through lockdown and more people are using the web to reach businesses. You may not have the knowledge and experience to set up a full digital strategy, but the following tips should help you shape your ideas and give you a great place to start.
Identify your audience and their online habits
Once you know your audience, you can start to figure out the best way to connect with them. The way in which a 70-year-old man would typically use the internet, for example, is very different from the way an 18-year-old girl would generally use it. Some things to consider are:
- What keywords would your audience use to search for your business?
- Would your audience be active on social media? If so, which social media platforms would they use?
- Would your audience spend time reading informative online content?
- Would email promotions interest your audience?
- How are your competitiors reaching their targt audience?
Answer these questions and put together a kind of profile of your ideal customer. When you are confident that you know who you want to reach, you’ll know the kind of language to use to speak to them, digital channels to focus your efforts on and how best to put your business at the forefront of their minds.
Think about the user experience
You need to be thinking about the user experience and putting yourself in their shoes constantly, whether it’s on your website or in other marketing materials. A good way to start with this is to think about your online experience as you would a physical experience. For example, if you walked into a restaurant and the host was slow to take you to your table, and the waiting staff were sloppy and inconsistent, you wouldn’t be happy with your experience. The same can be said for your website. If someone visits and the page is slow to load, it’s not the best first impression. If it is then difficult to navigate and messily designed, you’re going to turn away potential customers.
An exercise you could try when you’re mapping out what you need to ensure the best user experience is visiting various different websites and taking notes. We would recommend you look at sites from a range of industries, of various sizes, that you would be interested in purchasing from. Make a list of the things that made you feel positive and a separate list of things that made you less inclined to invest. You can then use these lists proactively when putting together your own website and marketing campaigns.
Posted on:June 29th, 2020
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