Google Ads | Surge Marketing Solutions
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Google Ads

Want to quickly connect with your customers and spread your brand across the web?

Let us introduce you to Google Ads. With Google being the most used search engine on the planet, it’s a wonderful place to advertise. Campaigns on Google allow you to reach your customers when they’re searching for services, browsing websites, watching videos and internet shopping. Basically, they’re a GREAT way to reach users actively engaging online.

One of the things we love most about Google Ads, along with campaigns on search engines such as Bing, is that they work for businesses at all stages of their journey. We take a consultative approach to every business we work with, either building their account from the ground up or reviewing their existing account and making improvements.

No matter what level of understanding you have of Google campaigns, we’ll always keep you in the loop. As with any of our marketing services, we ensure that your campaigns are constantly developing and that you fully understand the work we carry out. Your dedicated account manager will provide you with a report at the end of each month, talking you through all the activity we’ve seen and running through plans moving forward.

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Google Search

There are various different avenues to explore with Google Ads, each with their own strengths. Firstly, let’s take a look at Google Search. Ever searched for something on Google and found highly accurate results at the top of the screen with a little ‘Ad’ disclaimer? These are part of a Google Search campaign. Google Search, previously known as AdWords, is one of our most popular marketing services. When we can place impressive and engaging information about your brand in front of users actively searching for your services, why wouldn’t it be?!

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Google Shopping

Similarly to Google Search, Google Shopping campaigns are all about engaging a user when they’re making their search. If you have a catalogue of items you’d like to sell through your website, Google Shopping is for you. We can place your products right in the eyeline of the people searching for them, attracting their attention at the prime time. Around 80% of online purchases are made through Google Shopping ads, meaning if you’ve got products to sell and you’re not up there, you’re missing out.

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Google Video

A video can tell the story of your brand in just a few seconds, which is just one of the reasons why we LOVE Google Video campaigns. If you have spectacular videos that show just how amazing your brand is, they need to be seen! Video campaigns with Google place your videos on YouTube and countless other websites and apps, connecting your brand with the people who are most likely to be interested in it. Video campaigns catapult your brand awareness and keep you ahead of your competitors, so if you’re not utilising them, why not?!

Think you could get on board with Google Ads? We are Google Partners and would be more than happy to help. Get in touch and launch your marketing journey.

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Think you could get on board with Google Ads?

We are Google Partners and would be more than happy to help. Get in touch and launch your marketing journey.