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My website has never done anything for me - sound familiar?

Posted: February 1st 2016

under-performing-website

Do you ever find yourself frustrated that you don't get enough from your website? Is your company site not generating the interest you feel it should? This happens to the best of us and although it may be disheartening, there are ways to rectify it. It's about time you stopped asking what your website can do for you and focussed on what you can do for your website!

In order to get the best from your website, you need to ensure it has a fighting chance of performing the way it should. Too many people have a website designed just for the sake of having one, then it's forgotten about as soon as it has gone live. Your website can be your most powerful marketing tool, but only if you train it to work for you.

Imagine you had a new employee, someone with raw talent who had the potential to help you generate sales and grow your business, but they had never worked in your industry before. To make things worse, you don’t provide them with up to date information about your business, you spend no time training them, you don’t provide them with the right tools to do the job and then lock them in a dark room where they have no chance of being able to engage with potential clients. It’s safe to say there are likely to be 2 outcomes…

1: HR will probably pay you a visit for locking them in a dark room.

2: They won’t generate any new business.

All the money you have invested into their salary will have been a complete waste.

Your website is just like a new employee, it’s your 24 hour a day, 365 days a year sales person that never sleeps and all it asks in return is to be given the tools to do its job properly. So what does your website need in order to work properly?

A nice clean responsive wesbite design that reflects your current branding

If your website doesn’t reflect who you are and what you are offering in a way that appeals to the right kind of clients, it won’t generate much new revenue for you. As technology advances, so does the amount of people viewing your website on a smart phone. In fact, 76% of all internet usage is now done through a smart phone or tablet and 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring.

Up to date information about your business

This is your first opportunity to make the right first impression. Most people will check your website before they contact you, whether that’s to read up about your business or just to get your contact details. If the information is incorrect or out of date, this reflects badly on your brand. Having a CMS will give you the ability to keep your website up to date at the click of a button.

Easy to navigate so all information is found with just a couple of clicks

There is nothing worse than not being able to find what you are looking for on a website. In today’s fast passed world, if people can’t find the information they are looking for within a few clicks, they go back to Google to look at one of your competitor’s websites.

A digital marketing strategy

In order to generate new revenue, you need to engage with new clients. A well-designed website allows you to attract new clients from your local area or the entire world, but they need to be able to find your website. The right digital marketing strategy will help to connect people interested in what you do, with you.

This could include anything from SEO, PPC, Social Media Marketing or Email Marketing, but this really depends on what you are offering and who your clients are. Start making your changes today!

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