Taylors Butchers

In 1922, Harry Taylor travelled around the North East on his horse and cart as a butcher manager. He would set up stalls and move on to the next town thus starting his empire. Taylor's is now a 4th generation family business with 9 locations around the North East and a wholesale arm that supplies John Lewis.

THE BRIEF

Taylors Butchers had many successful shops across the North East, but they had not managed to make a success of their online business. They had an existing E-commerce website and had done for many years but the website had never performed as it should have. In the year before Surge took over the website and marketing, their existing website had generated just £7,000 of sales and they wanted to improve this.

Taylors wanted to work with an agency that had the skills and experience to not only develop a new website that would convert sales, but one that could drive traffic to the website and we were happy to accept the challenge! In 1922, Harry Taylor travelled around the North East on his horse and cart as a butcher manager. He would set up stalls and move on to the next town thus starting his empire. Taylors is now a 4th generation family business with 9 locations around the North East and a wholesale arm that supplies John Lewis.

Box with the outline of a person in surrounded by a dotted circle

158% increase in traffic

Clip Art of a ball bouncing in a box

44% bounce rate reduced to 9%

Mouse clicking a pound symbol

0.66% conversion rate increased to 4.65%

box with a bar chart and graph inside

1,700% increase in website revenue

WHAT SURGE DELIVERED

From the initial discovery meeting to us carrying out a full website and marketing audit, we were able to review the current issues and work out the best way to improve Taylors’ online presence. The decision was made to design and develop a new eCommerce website and execute a digital marketing strategy to include Google Ads and Social Media. It was agreed that this would provide faster results than an SEO campaign and we would look to start SEO in the future once we had generated new business through the website.

The existing website had a low conversion rate of 0.65% (UK average is 2.81%), and we wanted to design and develop their new website before driving new traffic to prevent any budget from being wasted. We created a custom design and developed their new website, before adding all the products to the website for the client to reduce how much time they needed to invest.

Taylors Butchers logo and social media pages on white phones in front of an orange background

WHAT WE HAVE ACHIEVED IN 12 MONTHS

Every month, we report on our marketing activity to evidence the work we’ve carried out and the result of our efforts. After the first 12 months of activity, the client was blown away by what had been achieved on quite a modest budget, targeting the local region:

  • 158% increase in traffic

  • 44% bounce rate reduced to 9%

  • 0.66% conversion rate increased to 4.65%

  • 1,700% increase in website revenue

  • Website kept business running during lockdown

Since presenting the figures from the first 12 months, we have put together a full SEO campaign to complement their long-term strategy alongside the existing services.

If you would like to discuss a project with us, please get in touch to arrange a meeting.


Taylors Butchers website on a white iPhone in front of an orange background

WHAT THE CLIENT SAID

“From initially meeting with Surge to look at improving our website, I found the whole process professional and easy. Whilst listening to our needs and views on what the site should look like and feel for the user, Surge’s experience and knowledge of eCommerce sites and usability allowed them to advise us to make the site more user friendly. The design team worked very closely with ourselves to create a site that fits in with our company image but looks clean and modern. Surge has also provided us with marketing to get the new site working and we have found this has created new custom and retained previous custom, increasing our social media presence and using up to date tools for us to be relevant on search engines. The website is now performing as a shop in its own right and during lockdown, the revenue generated through the website allowed us to continue running the business when our shops had to close.”

James Taylor-Garthwaite