Smile Design Implant Studio

Dr.Veige is originally from Ontario, Canada and now lives in the UK and is a leader in clinical dentistry. Not only does he own his in-house dental laboratory, he’s a lecturer for multiple implant companies and mentors new dentists. In 2019, Dr.Veige launched his own dental practice.

THE BRIEF

As this was a start-up company, they required a complete solution to help him develop a brand and a brochure website. Smile Designs wanted to create a luxury brand as they were going to be a high-end offering so the branding and website would need to reflect this.

They also required people to know they had set up in business so required a plan to promote their services in the local and surrounding area to include Harrogate, Sheffield, York and Leeds.

Box with the outline of a person in surrounded by a dotted circle

158% increase in traffic

Clip Art of a ball bouncing in a box

44% bounce rate reduced to 9%

Mouse clicking a pound symbol

0.66% conversion rate increased to 4.65%

box with a bar chart and graph inside

1,700% increase in website revenue

WHAT SURGE DELIVERED

Our design team delivered a slick and professional logo which helped to set the tone for their custom brochure website built on the WordPress platform to ensure they had a website that was easy for them to update content and images in the future.

Whilst we were developing the website, we built an audience on social media by creating content for Facebook and Instagram. In order to ensure the right demographic was engaging with the content, we created custom audiences and pushed out a mixture of content and adverts to generate reach, engagement and enquiries.

Once the website was live, we were able to start their Google Ads campaign to ensure they were being found for specific search terms. As usual, we provided a monthly report and kept the client informed as to what was happening with their campaigns throughout.

Business card with smile designs logo and contact information on in front of a purple background

WHAT WE HAVE ACHIEVED IN 12 MONTHS

As with any new business, it took a few months to start to build the right level of traction, especially as this was the main form of advertising and the client did not have an existing client base. However, once it started performing, the results were fantastic. 

  • 8,000 website visitors from Facebook & Instagram

  • Over 500 tracked enquiries


After reviewing the figures from the 12 months, the client increased their marketing activity with us. We now carry out SEO and we have increased the size of the geographic area. The client wishes to target more of the UK as people are more likely to travel from around the UK for one of their treatments.

If you would like to discuss a project with us, please get in touch to arrange a meeting.


Smile designs logo and social posts on white phones in front of a purple background